![]() The Pew Research Center found 85 percent of Americans owned a smartphone. What about text messages? The statistics are pretty clear on this as well. In the same article, Hubspot, Campaign Monitor and Mailchimp show an average open rate around 20%, click rates of 2.5-3% and conversion rates of 1.2%. Over 4 billion people worldwide use email and it has a 90% penetration rate among US internet users.īut are people using their email accounts? ![]() Face-to-face requests don’t scale all that well though (or do they?).ĭoesn’t this mean email isn’t effective for review requests? Vanessa Bohns of Cornell University and Mahdi Roganizad of Western University found face-to-face requests were 34 times more effective than emailed requests. There are pros and cons to each and they come with serious consequences when they’re misused. These four methods aren’t equally effective. As far as review requests go, social media is a double-edged sword. Do something bad and it spreads even faster. Do something amazing or legendary for your customers and it spreads like wildfire.
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